The People of Long Beach Island, NJ
Urban Power Families
High-income couples with children.
Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
High-income, high-expense urban singles.
Urban singles with an up-and-coming income, but with higher-than-average living costs. Most have college educations and are employed in mid-management professions.
Higher-income urban family.
Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Urban Empty Nesters
Mature families with grown children.
Couples heading into retirement age with adult children out of the house. Comfortable income. Education varies from high school to college with some holding mid-management positions.
Single- income families living in the suburbs.
Families with one partner working and the other a stay-at-home parent. Some have a college education and work in the service industry or management.